Location: Hybrid in Malta or Remote from Europe/Asia

The Role

We are seeking a English Content Writer  to create engaging, high-quality content for B2C casino brands targeting English-speaking players. While casino content will be the primary focus, there will also be opportunities to cover sports betting. If you have a passion for storytelling and a deep understanding of the iGaming industry from previous experience in a similar role, we’d love to hear from you!

Key Responsibilities

• Content Ownership: Own all written content across a portfolio of brands, focusing mainly on online casino but with some crossover into sports betting.

• Brand Voice Development: Define and evolve the tone of voice for each brand, tailoring messaging to English-speaking markets such as Canada, New Zealand, etc.

• Cross-Team Collaboration: Work closely with CRM, Brand, SEO, and Social Media teams to ensure unified messaging and campaign alignment.

• Market-Specific Research: Deep-dive into local trends, lingo, and tone preferences across different markets to ensure content feels native and resonates with players.

• Main Point of Contact: Act as the go-to person for all content-related requests across your brands.

• Performance Mindset: Support content strategies that aim to increase retention, engagement, and conversion.

What You Bring

• Experience: At least 1 year of content writing experience within the iGaming industry, ideally with an operator.

• Language Skills: Native-level English proficiency, with the ability to switch between formal, playful, and regional tones based on market.

• Mindset: Proactive, curious, and unafraid to dig deep into what makes each market unique.

• Research-Oriented: A natural researcher who enjoys exploring market trends, language patterns, and user behaviors.

• Industry Knowledge: Strong understanding of gambling culture and player behaviors, ideally from both a professional and user perspective.

• Organized & Efficient: Capable of juggling multiple projects, deadlines, and brand tones simultaneously.

• Tech-Savvy: Comfortable using AI tools like ChatGPT to scale and personalize content production intelligently.

• Team Player: A collaborative mindset and a genuine interest in supporting team goals and creative processes.

What's in it for you

• The chance to make a tangible impact in a rapidly growing, global company.

• A culture that rewards ambition, innovation, and collaboration.

• Comprehensive benefits package for Malta-based employees, including:

  • Private health insurance, wellness allowance, and communication allowance.

  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.