Job Title: CRM Executive
Location: Hybrid in Malta
Reporting to CRM Manager

The Role
We are looking for a detail-oriented and proactive CRM Executive to join our dynamic team. In this role, you will work closely with the CRM & Brand Manager to plan, execute, and optimize CRM campaigns. You will play a critical role in executing campaign calendars, setting up omnichannel campaigns, and ensuring the seamless delivery of promotions and bonuses. This is an excellent opportunity for someone with at least 1 year of experience in CRM, looking to grow and develop their skills in a fast-paced, supportive environment.

Key Responsibilities 

• Campaign Management – Plan, create, and execute CRM campaigns across Email, SMS, Push, and On-Site messaging to engage and retain players.
• Segmentation & Targeting – Use player data and behavioral insights to deliver personalized content and offers.
• Promotional Execution – Manage and optimize bonuses, free spins, cashback offers, and VIP perks to drive retention.
• A/B Testing & Optimization – Test subject lines, visuals, messaging, and offers to enhance performance.
•  Data Analysis – Monitor key retention KPIs, track player behavior, and provide actionable insights.
• CRM Tools & Automation – Work with CRM platforms to automate and scale campaigns.
• Creative Collaboration – Work closely with designers and content creators to ensure branding and messaging are aligned.
• Work Across Teams – Collaborate with Content Writing, Customer Support, Product, and Design teams to refine the player journey.

What You Bring

• Minimum 1 year of CRM experience in iGaming working for an online casino operator.
• Experience with CRM tools, namely FastTrack (strong plus).
• Familiarity with the gambling culture in markets like AU, NZ, CA is preferred.
• Knowledge of bonus mechanics, player segmentation, and retention strategies.
• Data-driven mindset with the ability to analyze campaign performance and optimize results.
• Familiarity with Email, SMS, Push marketing, and in-game messaging.
• Copywriting and content creation skills are a nice to have.
• Basic understanding of HTML, SQL, or Excel is a plus.
• Excellent communication, teamwork, and problem-solving skills.

Why Join Us?

• The opportunity to bring your expertise and have an impact in a rapidly-growing company.
• A truly global work environment with colleagues from around the world.
• A culture that values ambition, creativity, and teamwork.
• Health insurance, wellness and communication allowance if based in Malta.
• 28 days paid time off & public holidays of country of residency if remote.
  

Ready to Take the Next Step?
Ready to bring your energy to BetOnTalent? Apply now and join a team where everyone's dedication fuels our journey to success!