Job Title: Junior CRM Executive
Location: Hybrid - Mrieħel, Malta (3 days per week in office) or Remote from Europe
Reporting to CRM Manager

The Role
We are looking for a detail-oriented and proactive Junior CRM Executive to join our dynamic team. In this role, you will work closely with the CRM & Brand Manager to plan, execute, and optimize CRM campaigns. You will play a critical role in executing campaign calendars, setting up omnichannel campaigns, and ensuring the seamless delivery of promotions and bonuses. This is an excellent opportunity for someone with at least 1 year of experience in CRM, looking to grow and develop their skills in a fast-paced, supportive environment.

Key Responsibilities 

• Campaign Management – Plan, create, and execute CRM campaigns across Email, SMS, Push, and On-Site messaging to engage and retain players.
• Segmentation & Targeting – Use player data and behavioral insights to deliver personalized content and offers.
• Promotional Execution – Manage and optimize bonuses, free spins, cashback offers, and VIP perks to drive retention.
• A/B Testing & Optimization – Test subject lines, visuals, messaging, and offers to enhance performance.
•  Data Analysis – Monitor key retention KPIs, track player behavior, and provide actionable insights.
• CRM Tools & Automation – Work with CRM platforms to automate and scale campaigns.
• Creative Collaboration – Work closely with designers and content creators to ensure branding and messaging are aligned.
• Work Across Teams – Collaborate with Content Writing, Customer Support, Product, and Design teams to refine the player journey.

What You Bring

• Minimum 1 year of CRM experience in iGaming working for an online casino operator.
• Experience with CRM tools, namely FastTrack (strong plus).
• Familiarity with the gambling culture in markets like AU, NZ, CA is preferred.
• Strong attention to detail.
• Knowledge of bonus mechanics, player segmentation, and retention strategies.
• Understanding of basic campaign performance metrics (OR, CTR, CVR, ROI).
• Comfortable with Excel/Google Sheets and basic data interpretation.
• Familiarity with Email, SMS, Push marketing, and in-game messaging.
• Copywriting and content creation skills are a nice to have.
• Basic understanding of HTML, SQL, or Excel is a plus.
• Excellent communication, teamwork, and problem-solving skills.

Why Join Us?

• The chance to make a tangible impact in a rapidly growing, global company.
• A culture that rewards ambition, innovation, and collaboration.
• Comprehensive benefits package for Malta-based employees, including:
  • Private health insurance, wellness allowance, and communication allowance.
  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.
  • Employee discounts in restaurants and businesses.
  • Extended second-parent leave policy.
  • Private parking space.