Job Title: Marketing Ad Tech Specialist
Location: Hybrid - Mrieħel, Malta (3 days per week in office)
Reporting to: Head of Acquisition

The Role
We’re looking for a technically strong and data-driven Marketing Ad Tech Specialist to join our high-performance Acquisition team. You’ll play a central role in shaping the digital tracking infrastructure for our casino brands, ensuring we capture accurate, actionable data across SEO, paid media, and affiliate channels.

Key Responsibilities

• Collaborate with SEO, Affiliate, and Programmatic teams to support custom tracking needs and ensure accurate multi-channel attribution.
• Set up, audit, and optimize Google Analytics (Universal and GA4), including events, conversions, and cross-domain tracking.
• Implement and troubleshoot marketing tags and pixels across platforms to support campaign tracking.
• Develop and maintain automated dashboards and data visualizations to enable real-time marketing insights.
• Monitor tracking data quality and ensure integrity across all digital channels—identifying, diagnosing, and resolving discrepancies.
• Maintain clear documentation of tracking architecture, workflows, and governance policies.
• Partner with developers, marketers, and external vendors to deploy and optimize tracking solutions.
• Continuously review and improve the marketing technology stack to support performance and ROI analysis.

What You Bring

• Proficiency in Google Analytics (UA and GA4), including setup, configuration, and troubleshooting.
• Strong understanding of marketing tracking technologies, including pixels, cookies, and affiliate attribution systems.
• Familiarity with tracking and reporting needs specific to SEO and affiliate marketing.
• Excellent data analysis and reporting skills using Excel, Google Data Studio, or BI tools.
• Strong problem-solving mindset with the ability to troubleshoot tracking issues independently.
• Excellent communication skills to work effectively across teams and clearly document processes.
• Detail-oriented, structured, and process-driven approach to technical tasks.
• Experience with tools such as Facebook Pixel, LinkedIn Insight Tag, Hotjar, or Mixpanel is a plus.
• Basic knowledge of JavaScript, HTML, or CSS to support implementation and tag debugging is a strong advantage.

Why Join Us?

• The chance to make a tangible impact in a rapidly growing, global company.
• A culture that rewards ambition, innovation, and collaboration.
• Comprehensive benefits package for Malta-based employees, including:
  • Private health insurance, wellness allowance, and communication allowance.
  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.
  • Employee discounts in restaurants and businesses.
  • Extended second-parent leave policy.
  • Private parking space.