Job Title: Marketing Executive
Location: Hybrid - Mrieħel, Malta (3 days per week in office)
Reporting to: Marketing Manager

The Role
We are seeking a Marketing Executive to help sustain and grow the acquisition channels within the competitive iGaming market. This position directly contributes to brand visibility, player acquisition, and revenue growth through innovative, non-traditional marketing strategies, particularly within social media and influencer-driven campaigns.

Key Responsibilities

• Support the Marketing Manager in developing and executing creative social media-driven campaigns designed to drive acquisition across multiple markets.
• Collaborate with Influencers, UGC creators, micro-influencers, and external communities (including Facebook Groups) to distribute content and maximise reach.
• Assist in designing viral campaign strategies that are non-traditional, innovative, and tailored for the iGaming space.
• Manage and engage with community-driven platforms (e.g. Facebook Groups) to strengthen campaign impact.
• Monitor campaign performance, provide regular insights, and suggest improvements to increase effectiveness.
• Explore and test new marketing channels and tools (including AI-driven solutions, new platforms, or emerging ad formats) to identify opportunities for future growth.
• Work cross-functionally with design, copy, and product teams to ensure campaigns are delivered on time and in line with brand standards.

What You Bring

• Proven experience in planning, executing, and optimising social media campaigns.
• Knowledge of NZ/CA gambling cultures.
• Strong understanding of digital marketing principles, including content strategy, engagement tactics, and platform analytics.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Excellent written and verbal communication skills in English.
• Competence in tracking and interpreting campaign performance data to inform future actions
  

Nice-to-haves

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
• Previous experience in the iGaming or online entertainment industry.
• Familiarity with managing Facebook Groups and other community-driven platforms.
• Basic understanding of SEO and content optimisation for social channels.
• Experience working with AI marketing tools.
• Creative skills in Canva, Adobe Creative Suite, or similar tools for asset creation.

Why Join Us?

• The opportunity to bring your expertise and have an impact in a rapidly-growing company.
• A truly global work environment with colleagues from around the world.
• A company culture that rewards ambition, creativity, and collaboration.
• Relocation package on offer (flight + accommodation). 
• Comprehensive benefits package for Malta-based employees, including:
  • Private health insurance, wellness allowance, and communication allowance.
  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.
  • Employee discounts in restaurants and businesses.
  • Extended second-parent leave policy.
  • Private parking space.