Marketing Manager (Sweepstakes)
This role offers the opportunity to spearhead the launch of a new sweepstakes casino in the US market. You will build marketing efforts from scratch to drive traffic, brand awareness and growth.
We usually respond within a week
Job Title: Marketing Manager
Location: Hybrid - Mrieħel, Malta (3 days per week in office) or Remote from Europe
Reporting to: Head of Marketing
The Role
We’re looking for a Marketing Manager to spearhead the launch and growth of a new sweepstakes casino brand in the US market.
This is a unique opportunity to build and lead marketing efforts from the ground up. You’ll be both strategic and hands-on, laying the foundation for long-term success in a fast-moving, competitive space.
Your mission: drive high-quality traffic, establish brand presence, and set the stage for scalable growth.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy to drive traffic, engagement, and revenue growth.
- Own digital marketing channels including paid social and search engine marketing (Google Ads).
- Lead influencer and streamer partnerships, from outreach to relationship management.
- Grow and engage online communities across social platforms, spotting trends and building strong brand presence.
- Work with designers to deliver compelling, conversion-driven creative assets.
- Build and lead a high-performing marketing team as the business scales, including hiring, training, and mentoring talent.
What You Bring
- Proven experience as a marketing professional in iGaming, casino, or sweepstakes (US market experience is a strong plus).
- Strong track record in paid media campaign management, especially on Meta and Google Ads.
- Expertise in social media growth, community engagement, and influencer marketing.
- A balance of strategic vision and hands-on execution, with the ability to thrive in a fast-paced startup environment.
- Leadership potential to build and scale a marketing team.
Why Join Us?
- The chance to make a tangible impact in a rapidly growing, global company.
- A culture that rewards ambition, innovation, and collaboration.
- Comprehensive benefits package for Malta-based employees, including:
- Private health insurance, wellness allowance, and communication allowance.
- Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.
- Employee discounts in restaurants and businesses.
- Extended second-parent leave policy.
- Private parking space.
- Department
- Marketing
- Locations
- Malta
- Remote status
- Hybrid
About Bet On Talent
A rising powerhouse in online gambling and betting, we’ve made our mark in just four years—and we’re just getting started. Our success is driven by a team of experts in casino operations, marketing, and beyond, leading innovative projects across casino, crypto, and game development. More than just customer-focused, we are people-first—empowering passionate professionals to bring bold ideas to life, grow their careers, and take our products to the next level.