CRM Executive
Join a growing team as a CRM Executive and drive player engagement, retention, and growth through data-driven campaigns and cross-functional collaboration
We usually respond within a week
Job Title: CRM Executive
Location: Hybrid – Mrieħel, Malta (3 days per week in office)
Reporting to: Head of CRM
The role
We are seeking a CRM Executive to join a growing team. In this role, you will be responsible for planning, executing, and optimizing multi-channel CRM campaigns. You will work closely with cross-functional teams, leveraging data-driven insights to improve player engagement, retention, and growth, while gaining hands-on experience with industry-leading CRM tools.
Key responsibilities
- Set up and execute CRM campaigns via the various available channels.
-
Build personalized player life cycles, including onboarding flows, reactivation campaigns, loyalty triggers, and VIP journeys.
-
Use data-driven insights to create segmented audiences for tailored communication.
-
Monitor campaign performance, analyze key KPIs (engagement, conversion, retention), and implement improvements.
-
Work closely with Marketing, Sportsbook, Product, and VIP teams to align CRM strategies with overall business goals.
Required skills & qualifications
- Hands-on experience with Fast Track CRM (or similar automation tools).
- Strong knowledge of player lifecycle management (onboarding, retention, reactivation, churn prevention).
- Data-driven mindset with the ability to interpret campaign results and discuss optimizations.
- Excellent written and verbal communication skills in English.
- Comfortable working in a fast-paced, hybrid environment.
Nice-to-haves
- Familiarity with crypto casinos.
- Additional experience with Fast Track or similar CRM tools.
Why Join Us?
- The chance to make a tangible impact in a rapidly growing, global company.
- A culture that rewards ambition, innovation, and collaboration.
- Comprehensive benefits package for Malta-based employees, including:
- Private health insurance, wellness allowance, and communication allowance.
- Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.
- Employee discounts in restaurants and businesses.
- Extended second-parent leave policy.
- Private parking space.
- Department
- CRM
- Locations
- Malta
- Remote status
- Hybrid
- Employment type
- Full-time
About Bet On Talent
A rising powerhouse in online gambling and betting, we’ve made our mark in just four years—and we’re just getting started. Our success is driven by a team of experts in casino operations, marketing, and beyond, leading innovative projects across casino, crypto, and game development. More than just customer-focused, we are people-first—empowering passionate professionals to bring bold ideas to life, grow their careers, and take our products to the next level.