Job Title: CRM Executive
Location: Hybrid – Mrieħel, Malta (3 days per week in office)
Reporting to: CRM Brand Lead

Key responsibilities

• Set up and execute CRM campaigns via the various available channels.

• Help build personalized player life cycles, including onboarding flows, reactivation campaigns, loyalty triggers, and VIP journeys.
  Use data-driven insights to create segmented audiences for tailored communication.

• Monitor campaign performance, analyze key KPIs (engagement, conversion, retention), and implement improvements.

• Work closely with Marketing, Content, Sportsbook, Product, and VIP teams to align CRM strategies with overall business goals.

Required skills & qualifications

• Hands-on experience with Fast Track CRM (or similar automation tools).

• Strong knowledge of player lifecycle management (onboarding, retention, reactivation, churn prevention).

• Data-driven mindset with the ability to interpret campaign results and discuss optimizations.

• Excellent written and verbal communication skills in English.

• Comfortable working in a fast-paced, hybrid environment.

Nice-to-haves

• Familiarity with cases website and /or crypto casinos.

What you get

• The chance to make a tangible impact in a rapidly growing, global company.

• A culture that rewards ambition, innovation, and collaboration.

• Comprehensive benefits package for Malta-based employees, including:

  • Private health insurance, wellness allowance, and communication allowance.

  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.