Content Writer SEO
Craft engaging content for an innovative crypto casino.
We usually respond within a week
Location: Hybrid - Mrieħel, Malta (3 days per week in office) or Remote from Europe
Reporting to SEO Manager
We are seeking a highly motivated Content Writer with a deep understanding of Search Engine Optimization (SEO) to join a dynamic team. You will be responsible for crafting engaging content. This is a critical role designed to drive significant organic growth, establish brand awareness, and ensure our content achieves top rankings in the competitive crypto casino market.
Key Responsibilities
- Research, plan, and write content with the primary objective of maximizing organic search visibility and improving search engine ranking.
- Support the implementation of On-page SEO tactics, including deep keyword integration, metadata optimization, heading structure, and ensuring content meets performance goals.
- Develop and execute a strategic internal linking architecture to improve site authority and user flow.
- Proactively optimize existing content based on performance analysis to maintain top rankings.
- Ensure all content adheres to brand voice, maintains factual accuracy, and follows all relevant iGaming and crypto regulatory guidelines.
- Efficiently upload and manage content within the CMS (primarily WordPress), ensuring proper tagging, formatting, and a flawless user experience upon publication.
- Contribute to the content strategy by identifying content gaps and proposing high-value topics to drive further traffic and conversions.
What You Bring
- 2+ years of professional content writing experience in the iGaming/affiliate industry.
- Near-native or native-level of written and verbal English skills (C1/C2 level).
- Strong, demonstrable On-page SEO knowledge, including understanding of search intent, competitive analysis, and content performance metrics.
- Hands-on experience using WordPress (or a similar CMS) for direct content publishing and optimization.
Why Join Us?
- The chance to make a tangible impact in a rapidly growing, global company.
- A culture that rewards ambition, innovation, and collaboration.
- Comprehensive benefits package for Malta-based employees, including:
- Private health insurance, wellness allowance, and communication allowance.
- Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.
- Employee discounts in restaurants and businesses.
- Extended second-parent leave policy.
- Private parking space.
- Department
- Marketing
- Locations
- Malta
- Remote status
- Hybrid
- Employment type
- Full-time
About Bet On Talent
A rising powerhouse in online gambling and betting, we’ve made our mark in just four years—and we’re just getting started. Our success is driven by a team of experts in casino operations, marketing, and beyond, leading innovative projects across casino, crypto, and game development. More than just customer-focused, we are people-first—empowering passionate professionals to bring bold ideas to life, grow their careers, and take our products to the next level.