Location: Hybrid - Mrieħel, Malta (3 days per week in office) or Remote from Europe.
Reporting to: Head of Acquisition & Planning

Key Responsibilities & Deliverables

• Plan, schedule, and execute high-volume SMS and email campaigns specifically for cold player lists gathered from various sources.

• Own the IP, domain, and sender reputation across multiple brands, including the procurement and "warming up" of domains to prevent spam filtering.

• Manage and maintain critical DNS records (SPF, DKIM, DMARC) and work directly with ESPs like SendGrid and Mailgun to resolve blocking or blacklist issues.

• Segment cold player lists based on risk, activity level, demographics, or acquisition source to maximize engagement.

• Track and optimize open rates, click rates, and conversions, with a primary focus on driving ROI and First Time Deposits (FTDs).

• Write and adapt outreach copy for SMS and email, utilizing basic HTML skills to ensure flawless template rendering and conducting ongoing A/B tests.

• Manage deliverability rules and opt-out requirements to protect the company's sending reputation and adhere to anti-spam regulations.

What You Bring

• Minimum 1.5 years of professional experience in iGaming (preferred) or comparable high-volume environments like Forex.

• Proven track record running cold or reactivation campaigns with a deep understanding of domain warming and list management.

• Hands-on experience with campaign tools such as SendGrid, Mailgun, or specialized SMS platforms.

• A data-driven mindset capable of measuring KPIs and performing technical tuning to reduce bounce and spam rates.

• Excellent written English skills with the ability to craft compelling, high-conversion outreach messaging.

Nice-to-Haves

• Advanced Automation: Ability to create automated lifecycle or reactivation flows.

• Retention Strategy: Experience with churn prediction models or player engagement strategies.

Why Join Us?

• The chance to make a tangible impact in a rapidly growing, global company.

• A culture that rewards ambition, innovation, and collaboration.

• Comprehensive benefits package for Malta-based employees, including:

  • Private health insurance, wellness allowance, and communication allowance.

  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.