Location: Hybrid - Birkirkara, Malta (3 days per week in office) - Relocation package on offer

Your mission

• Drive the end-to-end marketing strategy across all acquisition channels, with a primary focus on non-traditional growth (influencers, communities, social media, and content clipping).

• Deliver consistent, measurable growth in key KPIs, including Registrations, First Time Depositors (FTDs), Deposits, and Net Gaming Revenue (NGR).

• Build, manage, and scale a high-performing marketing team across social, influencer, community, and content functions.

• Establish a structured experimentation framework across all channels to test, iterate, and aggressively scale winning strategies.

• Develop and maintain clear attribution and tracking systems across all marketing activities, especially for hard-to-track, non-traditional channels.

• Lead cross-functional alignment with CRM, BI, Product, and Brand teams to execute high-impact, cohesive campaigns.

• Oversee campaign planning and execution across key initiatives like influencer partnerships, streamer collaborations, referral programs, and viral social campaigns.

• Identify, test, and launch new acquisition channels and growth opportunities beyond our existing playbooks.

• Oversee marketing budgets, ensuring highly efficient allocation of spend based on clear ROI and performance data.

• Provide regular performance reporting, translating raw data into actionable insights and strategic recommendations for the executive team.

Who You Are (Required Skills & Qualifications)

• The AU/NZ Expert: You possess a deep, intuitive understanding of Australian and New Zealand cultures, slang, player behaviors, and the local social media/influencer landscape.

• Ready to Step Up: You have proven experience in a senior marketing, growth, or acquisition role, and you have the strategic mindset and hunger required to step into a Head of Marketing position.

• iGaming Enthusiast: You have a strong interest in and closeness to the iGaming industry; you understand the mechanics of the space and are eager to dive in completely.

• Non-Traditional Marketer: You have a masterful understanding of non-traditional marketing channels, including influencers, streamers, community building, and viral content.

• People Leader: You have experience managing, mentoring, and scaling marketing teams across multiple disciplines.

• Data-Obsessed: You bring a strong analytical mindset with deep experience in performance tracking, attribution, and data-driven decision-making.

• Funnel Expert: You possess a deep understanding of customer acquisition funnels and conversion rate optimization (CRO).

• Action-Oriented: You have the ability to operate in a high-growth, highly experimental environment with a strong bias toward action and getting things done.

• Exceptional Communicator: You possess excellent communication and leadership skills, with the ability to align multiple stakeholders behind a single vision.

What's in it for you?

• The chance to make a tangible impact in a rapidly growing, global company.

• A culture that rewards ambition, innovation, and collaboration.

• Relocation package to Malta & visa sponsored.

• Comprehensive benefits package for Malta-based employees, including:

  • Private health insurance, wellness allowance, and communication allowance.

  • Healthy lunch on Wednesdays, Social Fridays, and Summer & Christmas events.

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.