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Malta · Hybrid

CRM Campaign Manager

Extract marginal gains from a player base through precision targeting and high-impact lifecycle logic across a complex multi-brand promotional landscape.

We usually respond within a week

Location: Ideally based in Malta (hybrid) or Remote from Europe
Reporting to CRM Performance Lead

Your mission

  • The 1% Strategy: Own the end-to-end planning of CRM calendars across multiple brands. Your goal is to find the marginal gains that drive ROI without increasing player fatigue.

  • Advanced Segmentation: Move beyond basic lists. You’ll apply RFM, VIP tiers, and behavioral logic to ensure the right player gets the right offer at the right time.

  • Lifecycle & Automation: You don’t just fill a calendar; you build journeys. You’ll own the logic for automated flows and A/B testing frameworks to constantly refine our "Early Life" and "Retention" paths.

  • Commercial Gatekeeping: Manage the delicate balance between bonus cost and profitability. You ensure we aren't "over-bonusing" and that every campaign is backed by a clear performance rationale.

  • Analytic Partnership: Work as a "power duo" with CRM Performance Analysts to translate raw data into actionable, high-converting campaign plans.

What You Bring

  • You have 2–3+ years of experience, specifically in a CRM role in the online casino industry. You understand player value and lifecycle marketing logic.

  • You have a creative spark for messaging and offers, but you are grounded in Value Segmentation Analysis.

  • You have a proven track record of using A/B testing to optimize subject lines, offer structures, and send times.

  • You are meticulous with calendars and timelines.

  • Experience with FastTrack is a major advantage.

What's in it for you?

  • The chance to make a tangible impact in a rapidly growing, global company.

  • A culture that rewards ambition, innovation, and collaboration.

  • 28 days time off and public holidays if remote.

  • Comprehensive benefits package for Malta-based employees, including:

    • Private health insurance, wellness allowance, and communication allowance.

    • Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

    • Employee discounts in restaurants and businesses.

    • Extended second-parent leave policy.

    • Private parking space.

Remote status
Hybrid
Employment type
Full-time
Picture of Catarina Bastos
Contact Catarina Bastos Talent Acquisition Manager – Talent Acquisition
Malta · Hybrid

CRM Campaign Manager

Extract marginal gains from a player base through precision targeting and high-impact lifecycle logic across a complex multi-brand promotional landscape.

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